Hello there,
Today, we’re diving deep into the art of creating compelling value propositions that your audience simply can’t resist.
So, Irresistible Offer is a concept developed by an entrepreneur called Alex Hormozi who used this method to help businesses grow to $100M+ every single year.
He accomplished that by starting to create irresistible offers for businesses transforming common prospects into prospects saying “WOW, this is an absolute no-brainer! I MUST buy this right now!”
Developing your irresistible offer is important for you because I’ve seen people exhaust themselves – and lose money – trying to sell offers that had small, fundamental flaws. With a good offer, you don’t have to try so hard to sell it and your marketing will be much more impactful.
Ok, so how can you make your irresistible offer? We’re going to walk through that now by breaking down Alex’s Value equation which consists of four parts.
You can see each part below and I’ll share my example to provide context.
Step 1: Maximize Dream Outcome
So we’ll start with the dream outcome your audience is searching for. Your goal is to accurately depict that dream back to them so they feel understood and explain how you will help them get there.
Step 2: Maximize Perceived Likelihood of Achievement
People pay for certainty. In other words “How likely do I believe it is that I will achieve the result I’m looking for if I make this purchase?”
You can increase this perceived likelihood of achievement in a number of ways including:
- Your messaging
- Guarantees
- Testimonials
Your messaging can be as simple as how you describe the offer. For example “so easy even a seven year old can do it.”
Guarantees are helpful since they reduce risk and prove you’re willing to put your money where your mouth is. Testimonials are even better since it involves a past client sharing their experience and outcomes.
Now you might be thinking. “Well all that stuff sounds great but I’m just getting started and don’t have any testimonials yet.” If that’s the case, here’s another way you can increase your prospect’s perceived likelihood of achievement; create content on social media that highlights your expertise and personality. This will allow them to know, like and trust you even if you don’t have an established track record just yet.
Step 3: Minimize Time to Success
The next driver in the value equation we’ll discuss is the time delay. How quickly can you help your clients achieve their goal?
How can you reduce the time delay involved with your audience achieving their outcome? Or, what’s one quick win you can deliver?
Step 4: Minimize Effort & Sacrifice
Now let’s discuss the fourth part of the value equation, decreasing the perceived effort and sacrifice involved.
One option is a done for your service. And while that may be time consuming, you can also charge much more for it. Another option is to provide customizable templates and tools that make it easier for your customers to make progress on their own and charge a lot for these pré made tools.
There are several options available and they’ll all be unique to your business but do not skip this step.
Step 5: Tying it all together
So now that we have the core elements of your offer in place we just need to complete one more step, aligning your audience’s problems with your solutions.
Start by listing out all the problems your audience will have before, during and after implementing your services.
Write down all the problems your audience may have and describe how your product or service solves these issues.
This should be four to five bullet points and you’ll display them prominently on your website, landing page, email marketing campaigns and socials.
Combining these components strategically will help you create an irresistible offer that captures your audience’s attention, sparks their interest, and ultimately converts them into satisfied customers.
Remember, an irresistible offer is not just about the product itself; it’s about the experience, transformation, and value you provide to your customers. So, go ahead and craft your own irresistible offer that resonates with your audience’s needs and desires.
